InEdicola
The new digital reference point for Italian consumers
Timeline
February 2018, 4 months
Client
Altroconsumo
My Role
UX/UI Designer
Team
Sofia Fonda, Graphic Designer Intern | Anita Righetto, Graphic Designer | Arianna Tarabusi, Graphic Designer | Luc Verheyen, Head of Digital Publications
Overview
Concept and design of a digital newsstand for Altroconsumo magazines and guides, enhancing subscriber engagement and achieving a 4.7/5 rating with over 150k app downloads.
Introduction
Background
Altroconsumo is a consumer organisation, the first and most widespread in Italy with its 400,000 members. Independent and non-profit, for over 50 years, its sole mission has been to empower consumers through information and protection.
Altroconsumo's flagship magazine, Inchieste, is the most popular monthly magazine in Italy and the company's other publications (InTasca, InSalute, Innova and the book collection Guide InPratica) are a constant point of reference for the entire world of Italian consumers.
Altroconsumo is a consumer organisation, the first and most widespread in Italy with its 400,000 members. Independent and non-profit, for over 40 years it has had a single objective: to provide consumer information and protection.
Altroconsumo's flagship magazine, Inchieste, is the most popular monthly magazine in Italy and the other publications of the company (InTasca, InSalute, Innova and the book collection Guide InPratica) are a constant point of reference for the whole world of Italian consumers.
Altroconsumo is a consumer organisation, the first and most widespread in Italy with its 400,000 members. Independent and non-profit, for over 40 years it has had a single objective: to provide consumer information and protection.
Altroconsumo's flagship magazine, Inchieste, is the most popular monthly magazine in Italy and the other publications of the company (InTasca, InSalute, Innova and the book collection Guide InPratica) are a constant point of reference for the whole world of Italian consumers.
Altroconsumo is a consumer organisation, the first and most widespread in Italy with its 400,000 members. Independent and non-profit, for over 40 years it has had a single objective: to provide consumer information and protection.
Altroconsumo's flagship magazine, Inchieste, is the most popular monthly magazine in Italy and the other publications of the company (InTasca, InSalute, Innova and the book collection Guide InPratica) are a constant point of reference for the whole world of Italian consumers.
Objectives
Under the leadership of Andrea Doneda, editorial director, and Rosanna Massarenti, editor in chief, I spearheaded Altroconsumo's digital transformation initiative. My role involved leading the digital transition of the Information and Services department with the goal of setting a precedent for the entire Euroconsumers group - a coalition of European consumer organizations that includes Altroconsumo.
Our primary objectives included creating a tool to provide subscribers with easy access to Altroconsumo magazines and guides via smartphones and tablets, translating content for digital platforms and developing a mobile app to establish new quality standards for the company and enhance its online presence.
Altroconsumo is a consumer organisation, the first and most widespread in Italy with its 400,000 members. Independent and non-profit, for over 40 years it has had a single objective: to provide consumer information and protection.
Altroconsumo's flagship magazine, Inchieste, is the most popular monthly magazine in Italy and the other publications of the company (InTasca, InSalute, Innova and the book collection Guide InPratica) are a constant point of reference for the whole world of Italian consumers.
Altroconsumo is a consumer organisation, the first and most widespread in Italy with its 400,000 members. Independent and non-profit, for over 40 years it has had a single objective: to provide consumer information and protection.
Altroconsumo's flagship magazine, Inchieste, is the most popular monthly magazine in Italy and the other publications of the company (InTasca, InSalute, Innova and the book collection Guide InPratica) are a constant point of reference for the whole world of Italian consumers.
Altroconsumo is a consumer organisation, the first and most widespread in Italy with its 400,000 members. Independent and non-profit, for over 40 years it has had a single objective: to provide consumer information and protection.
Altroconsumo's flagship magazine, Inchieste, is the most popular monthly magazine in Italy and the other publications of the company (InTasca, InSalute, Innova and the book collection Guide InPratica) are a constant point of reference for the whole world of Italian consumers.
Focusing on the user
User Research
Our research focused on both current and potential members, particularly targeting younger demographics. We segmented users based on demographic and social characteristics, gathering feedback to understand their expectations.
Altroconsumo is a consumer organisation, the first and most widespread in Italy with its 400,000 members. Independent and non-profit, for over 40 years it has had a single objective: to provide consumer information and protection.
Altroconsumo's flagship magazine, Inchieste, is the most popular monthly magazine in Italy and the other publications of the company (InTasca, InSalute, Innova and the book collection Guide InPratica) are a constant point of reference for the whole world of Italian consumers.
Altroconsumo is a consumer organisation, the first and most widespread in Italy with its 400,000 members. Independent and non-profit, for over 40 years it has had a single objective: to provide consumer information and protection.
Altroconsumo's flagship magazine, Inchieste, is the most popular monthly magazine in Italy and the other publications of the company (InTasca, InSalute, Innova and the book collection Guide InPratica) are a constant point of reference for the whole world of Italian consumers.
Altroconsumo is a consumer organisation, the first and most widespread in Italy with its 400,000 members. Independent and non-profit, for over 40 years it has had a single objective: to provide consumer information and protection.
Altroconsumo's flagship magazine, Inchieste, is the most popular monthly magazine in Italy and the other publications of the company (InTasca, InSalute, Innova and the book collection Guide InPratica) are a constant point of reference for the whole world of Italian consumers.
Delivering the solution
Key features
The culmination of our efforts was the InEdicola app, designed for Android and iOS devices, serving as a digital newsstand for Altroconsumo's publications. Key features included:
intuitive and user-friendly interfaces
seamless connection with online comparators
deep integration with other company services, including personalized customer support
accessibility features, especially for elderly users or those with visual impairments
access to archived magazine issues.
Additionally, I oversaw the creation of layout templates and initial issues, with subsequent designs conducted by a talented team under my supervision and guidance.
Altroconsumo is a consumer organisation, the first and most widespread in Italy with its 400,000 members. Independent and non-profit, for over 40 years it has had a single objective: to provide consumer information and protection.
Altroconsumo's flagship magazine, Inchieste, is the most popular monthly magazine in Italy and the other publications of the company (InTasca, InSalute, Innova and the book collection Guide InPratica) are a constant point of reference for the whole world of Italian consumers.
Altroconsumo is a consumer organisation, the first and most widespread in Italy with its 400,000 members. Independent and non-profit, for over 40 years it has had a single objective: to provide consumer information and protection.
Altroconsumo's flagship magazine, Inchieste, is the most popular monthly magazine in Italy and the other publications of the company (InTasca, InSalute, Innova and the book collection Guide InPratica) are a constant point of reference for the whole world of Italian consumers.
Altroconsumo is a consumer organisation, the first and most widespread in Italy with its 400,000 members. Independent and non-profit, for over 40 years it has had a single objective: to provide consumer information and protection.
Altroconsumo's flagship magazine, Inchieste, is the most popular monthly magazine in Italy and the other publications of the company (InTasca, InSalute, Innova and the book collection Guide InPratica) are a constant point of reference for the whole world of Italian consumers.
An extraordinary success for Altroconsumo
Ultimately, I led the end-to-end design process for the InEdicola app, from initial wireframes and prototypes to final execution, and directed the digital transformation of flagship magazines. Among my tasks, I provided leadership and mentorship to a team of three junior designers, fostering a culture of innovation and excellence.
The entire project was an extraordinary success and the results exceeded by far the set objectives. The annual target set by the company (7k downloads within the first 12 months) was reached in just 2 days and in the following months the app overcame 150k app downloads with a 4.7/5 rating.
Altroconsumo is a consumer organisation, the first and most widespread in Italy with its 400,000 members. Independent and non-profit, for over 40 years it has had a single objective: to provide consumer information and protection.
Altroconsumo's flagship magazine, Inchieste, is the most popular monthly magazine in Italy and the other publications of the company (InTasca, InSalute, Innova and the book collection Guide InPratica) are a constant point of reference for the whole world of Italian consumers.
Altroconsumo is a consumer organisation, the first and most widespread in Italy with its 400,000 members. Independent and non-profit, for over 40 years it has had a single objective: to provide consumer information and protection.
Altroconsumo's flagship magazine, Inchieste, is the most popular monthly magazine in Italy and the other publications of the company (InTasca, InSalute, Innova and the book collection Guide InPratica) are a constant point of reference for the whole world of Italian consumers.
Altroconsumo is a consumer organisation, the first and most widespread in Italy with its 400,000 members. Independent and non-profit, for over 40 years it has had a single objective: to provide consumer information and protection.
Altroconsumo's flagship magazine, Inchieste, is the most popular monthly magazine in Italy and the other publications of the company (InTasca, InSalute, Innova and the book collection Guide InPratica) are a constant point of reference for the whole world of Italian consumers.
Subsequent Developments
Following the success of the InEdicola app in Italy, the project was also developed by other consumer organizations in countries such as Spain, Portugal and Belgium, under the supervision of Luc Verheyen, Head of Digital Publications.
Altroconsumo is a consumer organisation, the first and most widespread in Italy with its 400,000 members. Independent and non-profit, for over 40 years it has had a single objective: to provide consumer information and protection.
Altroconsumo's flagship magazine, Inchieste, is the most popular monthly magazine in Italy and the other publications of the company (InTasca, InSalute, Innova and the book collection Guide InPratica) are a constant point of reference for the whole world of Italian consumers.
Altroconsumo is a consumer organisation, the first and most widespread in Italy with its 400,000 members. Independent and non-profit, for over 40 years it has had a single objective: to provide consumer information and protection.
Altroconsumo's flagship magazine, Inchieste, is the most popular monthly magazine in Italy and the other publications of the company (InTasca, InSalute, Innova and the book collection Guide InPratica) are a constant point of reference for the whole world of Italian consumers.
Altroconsumo is a consumer organisation, the first and most widespread in Italy with its 400,000 members. Independent and non-profit, for over 40 years it has had a single objective: to provide consumer information and protection.
Altroconsumo's flagship magazine, Inchieste, is the most popular monthly magazine in Italy and the other publications of the company (InTasca, InSalute, Innova and the book collection Guide InPratica) are a constant point of reference for the whole world of Italian consumers.
