Adecco
The new career platform for Gen Z
Timeline
June 2024, 4 days
Client
Adecco, in partnership with Cerved and Pro Web Consulting
My Role
UX/UI Designer
Team
Jurgen Jace, UX/UI Designer | Sofia Ricciardi, UX Designer | Alejandra Rojas, UX/UI Designer | Francesca Sanna, UX Designer
Overview
During a 4-day design challenge, concept of a cutting-edge web platform for Adecco tailored to resonate with Gen Z, strategically designed to significantly boost site registrations and visits.
Introduction
Background
Adecco is a global leader in human resources and staffing, offering comprehensive workforce solutions across multiple industries. Established in 1996 and headquartered in Zurich, Switzerland, the company operates in over 60 countries, assisting businesses with talent management while providing job seekers with diverse employment opportunities.
Altroconsumo is a consumer organisation, the first and most widespread in Italy with its 400,000 members. Independent and non-profit, for over 40 years it has had a single objective: to provide consumer information and protection.
Altroconsumo's flagship magazine, Inchieste, is the most popular monthly magazine in Italy and the other publications of the company (InTasca, InSalute, Innova and the book collection Guide InPratica) are a constant point of reference for the whole world of Italian consumers.
Altroconsumo is a consumer organisation, the first and most widespread in Italy with its 400,000 members. Independent and non-profit, for over 40 years it has had a single objective: to provide consumer information and protection.
Altroconsumo's flagship magazine, Inchieste, is the most popular monthly magazine in Italy and the other publications of the company (InTasca, InSalute, Innova and the book collection Guide InPratica) are a constant point of reference for the whole world of Italian consumers.
Objectives
In recent years, Adecco has faced challenges in attracting young talent to its platforms. To address this, in collaboration with Cerved and Pro Web Consulting, they tasked us with developing an effective solution during a 4-day design challenge.
The key business objectives were to increase registrations of young talent on their channels, offer guidance in navigating the job market, and boost the number of monthly active users.
Altroconsumo is a consumer organisation, the first and most widespread in Italy with its 400,000 members. Independent and non-profit, for over 40 years it has had a single objective: to provide consumer information and protection.
Altroconsumo's flagship magazine, Inchieste, is the most popular monthly magazine in Italy and the other publications of the company (InTasca, InSalute, Innova and the book collection Guide InPratica) are a constant point of reference for the whole world of Italian consumers.
Altroconsumo is a consumer organisation, the first and most widespread in Italy with its 400,000 members. Independent and non-profit, for over 40 years it has had a single objective: to provide consumer information and protection.
Altroconsumo's flagship magazine, Inchieste, is the most popular monthly magazine in Italy and the other publications of the company (InTasca, InSalute, Innova and the book collection Guide InPratica) are a constant point of reference for the whole world of Italian consumers.
Focusing on the user
User Research
The first phase of the design project focused on rapid research due to time constraints. We conducted desk research and 4 semi-structured interviews with Gen Z individuals, the target audience. Key insights emerged:
traditional job search platforms don’t meet the needs of younger users with limited work experience
compatibility with a company’s values and culture is essential for Gen Z users
Gen Z values real-life testimonials to understand the company culture
users are discouraged by lengthy registration processes or CV forms
Gen Z prefers platforms with informal, friendly language.
These findings were crucial in creating a personas and shaping the solutions, directly informing the design and implementation decisions.
Altroconsumo is a consumer organisation, the first and most widespread in Italy with its 400,000 members. Independent and non-profit, for over 40 years it has had a single objective: to provide consumer information and protection.
Altroconsumo's flagship magazine, Inchieste, is the most popular monthly magazine in Italy and the other publications of the company (InTasca, InSalute, Innova and the book collection Guide InPratica) are a constant point of reference for the whole world of Italian consumers.
Altroconsumo is a consumer organisation, the first and most widespread in Italy with its 400,000 members. Independent and non-profit, for over 40 years it has had a single objective: to provide consumer information and protection.
Altroconsumo's flagship magazine, Inchieste, is the most popular monthly magazine in Italy and the other publications of the company (InTasca, InSalute, Innova and the book collection Guide InPratica) are a constant point of reference for the whole world of Italian consumers.
Delivering the solution
Key features
The result of our work was the development of a new career platform tailored specifically for Gen Z, designed to guide them through the job market and help them pursue their dream careers. Key features were crafted to simplify the job search process for this audience, including:
engaging and informative content
AI-powered CV creation and analysis
accurate job matching based on user profiles
highlighting users' uniqueness to boost their career potential
a friendly, approachable tone throughout the site to foster connection.
Altroconsumo is a consumer organisation, the first and most widespread in Italy with its 400,000 members. Independent and non-profit, for over 40 years it has had a single objective: to provide consumer information and protection.
Altroconsumo's flagship magazine, Inchieste, is the most popular monthly magazine in Italy and the other publications of the company (InTasca, InSalute, Innova and the book collection Guide InPratica) are a constant point of reference for the whole world of Italian consumers.
Altroconsumo is a consumer organisation, the first and most widespread in Italy with its 400,000 members. Independent and non-profit, for over 40 years it has had a single objective: to provide consumer information and protection.
Altroconsumo's flagship magazine, Inchieste, is the most popular monthly magazine in Italy and the other publications of the company (InTasca, InSalute, Innova and the book collection Guide InPratica) are a constant point of reference for the whole world of Italian consumers.
